Depressed Cake Shop UK, founded in 2013 by Emma Thomas/Miss CakeHead, has raised $70,000+ for mental health charities worldwide by engaging bakers to donate and sell sweets dressed in gray with a pop of color on the inside. The project’s message has spread through social media and has received press attention around the globe, with more pop-ups doing the very same.
Michelle “ChefMitchie” Curran was inspired to curate a pop-up for Las Vegas, NV USA in 2014, when she read on Facebook about a group of decorators -- led by Valerie Van Galder --who were launching a Depressed Cake Shop in Los Angeles.
On February 24, 2016, Depressed Cake Shop Las Vegas #DCSLV made its debut with four local bakeries (Mitchies Munchies, Freed's Bakery, Pink Box Doughnuts, andPeridot Sweets) and three “out of town” volunteer bakers (Goodie Girls, Dany's Cakes, and Just a Little Dessert Co.), benefiting Team Red, White & Blue (a non-profit that joins civilians and veterans in physical and social activity).
ChefMitchie was joined at her pop-up event by Stephanie Randalll, Co-conspirator of Depressed Cake Shop Los Angeles, Donnie Starling, Project Manager & Community Captain, Team RWB Las Vegas, Elizabeth Higgins, Co-Athletic Director, Team RWB Las Vegas, and special guest Chef Frederick Isla, known for his appearances on Next Great Baker and Christmas Cake Wars.