Welcome to the DCS family!

Thank you for joining us to help raise awareness for mental health issues.

We have hosted over 100 pop-ups and are excited for you to get involved!


Here is the recipe for a successful DCS pop-up:

    1) Choose your local CHARITY

  • Communication is key
    • make sure they will partner with you, provide support and be onsite
    • inquire whether they have a marketing/publicity arm that can help you promote your shop
    • ask for an annual report so you know where your money is going
    • ask if they have toolkits, pamphlets or supplies you can use

   2) Keep DCS HQ in the loop!

  • let us know about your event so we can post it on our page and help publicize/advertise
  • please email the following to info@depressedcakeshop.com
    • We need to know:





Key volunteers and organizers:

Why you decided to pop up your own shop:

Brief description:


   3) Get your VOLUNTEERS

  • Popping up a shop is fun, but there are a lot of details.  It is great to grab a partner or two to help figure out the logistics


  • please post on our facebook page and tag us across all social media in order to take advantage of our community
    •   pinterest: depressed cake shop
    •   twitter: @depressedcake
    •   instagram: @depressedcakeshop
    •   fb: @depressedcakeshop
  • tag bakers and others involved!
    •   including more followers and fans broadens our community and your coverage

   5) Bring your SUPPLIES

  • download our templates and print

    •   information cards to distribute
    •   buttons
    •   stickers
    •   flyers 
  •   food supplies such as
    •   paper plates
    •   plastic forks
    •   napkins
    •   tongs
    •   wax paper
    •   gloves
  •   basic supplies such as
    •   scissors
    •   duct tape
    •   extension cords
    •   music player?
    •   bags?
  •  extra decor items such as
    •   doilies
    •   cake stands
    •   chalk boards & pens
    •   signs that have the price on them for each baked goods 

   6) REPORT back!


Brief description of how event went:

Memorable moments (a story a patron may have told you, connection:

Please attach photos:


Click here for more toolkits & templates!